Fan engagement consultancy for UK football clubs
We help football clubs understand their supporters, strengthen fan engagement, and make better decisions through surveys, insights, and fan-focused strategies. At Más Que Fans, we turn supporter voices into meaningful action that helps clubs grow on and off the pitch.
Coming soon.
Coming soon.
THE BELIEF
A club is its supporters.
Everything else is built on top of that.
We help clubs listen to their supporters properly and act on what they hear.
WHY NOW
Football fans are asked to pay more and feel less. And for the first time, clubs are expected - by their supporters and by the new regulator - to genuinely listen.
Most want to. Few know how.
That's the gap we exist to close.
Most want to. Few know how.
That's the gap we exist to close.
WHAT WE DO
Understand
Fan research and insight that tells you what your supporters actually think, not what you assume.
Engage
Programmes and ideas that make supporters feel heard, valued, and part of the club.
Grow
A connected fanbase is a stronger, more resilient and a more commercially secure club.
HOW WE WORK
We listen, we understand, we act.
Every club is different, so we start by understanding yours. Your supporters, your context, what's actually getting in the way. From there we turn what fans are telling you into clear insight, and insight into practical steps your club can take using our bespoke digital systems. No jargon, no off-the-shelf playbooks. Just sharper thinking about the people your club depends on.
FOUNDER
Más Que Fans was founded by Nadia Cocconi, who studied international football business at UCFB Wembley and grew up with Club Atlético River Plate Argentina.
A club where supporters aren't customers but the the heart of the institution owned by its members. That's where her conviction comes from: a club is its people, and the best ones never forget it.
Nadia built Más Que Fans to bring that supporter-first thinking to clubs across the UK.
A club where supporters aren't customers but the the heart of the institution owned by its members. That's where her conviction comes from: a club is its people, and the best ones never forget it.
Nadia built Más Que Fans to bring that supporter-first thinking to clubs across the UK.
LET'S TALK ABOUT YOUR FANS
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